Arçelik Reframing Workshop


Mediators: Prof. Matthijs van Dijk & Jos Oberdorf

May 23-24, 2011

‘The aim of this workshop was to introduce a new method for product innovation: the reframing process. Reframing is a design thinking skill as well as a strategic skill. Reframing helps designers to come up with fresh and compelling product/service solutions that fit in a future world. Reframing helps strategists to map possible directions through strategic frameworks and identify future business opportunities and branding strategies. 

Results from the workshop highlighted several possible future interactions in defined domain.  Based on those, group developed a bunch of product concepts and features meeting demands of groups in those interaction clusters.